Tuesday, September 1, 2015
HTC so vendors first Android gadget giant that went bankrupt?
This year is probably the worst year in the history of HTC. How not, the fate of the giant Android gadget vendor of Taiwan is called being in jeopardy as a result of exposure to difficult problems.
Big loss
The first of the report of the damage is very fantastic, reaching USD 265 million or USD 3.5 trillion by the end of June last (and is predicted to continue to grow). In fact, HTC is often called the profit decline since 2012 took place last.
According to Reuters, HTC loss was due to lower selling power of their flagship smartphone in the series 'One'. It was compounded by the purchasing trends of the smartphone world continues to decline.
In contrast to the three or two years ago, is currently hundreds of millions of the Earth's population own a smartphone. Thus, very little chance that old smartphone users to upgrade their smartphone.
Many quality cheap smartphones
Moreover, today many new vendors who are willing to sell them for cheap products continue to survive and thrive, for example Xiaomi. Smartphone-smartphone that's also armed with superior specifications that make reasons to buy expensive smartphones like the HTC One M9 almost disappeared.
Markets are becoming increasingly limited
Smartphone market can be wetlands HTC continues to disappear, for example China. Therefore, the HTC is reportedly trying to make India as a new market to gain advantage.
Unfortunately, this HTC step has been preceded by other vendors, such as ASUS, Xiaomi, and OnePlus the busy-busy releasing their flagship smartphones in the Bollywood country. In fact, the project's Android smartphone from Google, Android One also has a guerrilla in India.
Little revenue sources
Indeed, the more things make fate HTC worrying is the absence of other sources of income in the manufacturer apart from the mobile sector. In contrast to SONY and LG, although now the vendor giant collapsed in Android gadgets sector, they still have another division which continues to drain the coffers of money.
Fortunately, HTC predicted will not go bankrupt or stop making smartphones for granted. They still have a partnership with Valve that might help HTC to bounce back. Of course we do not want the same fate as Nokia HTC. A vendor's number one gadget that has finally become a 'spectator' after failing to compete and purchased Microsoft.
Source: Engadget, Tech Crunch, Reuters
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