Tuesday, September 1, 2015
Wiko believes this year entered the Top 5 smartphone sales in Indonesia
Fierce competition in the realm of the smartphone market making Wiko aware of the competition, Wiko perform a variety of proven strategies, one of which expand modern retail market by cooperating with Galerigadget.com.
The inauguration of the store already done some time ago in Mal Taman Anggrek located on the 3rd floor Lot F22. It is a step to get closer to consumers with products Wiko.
"This is one of the strategies strengthen our retail network to compete with the incumbents that already exist. In this store also prospective consumers can experience products that really will feel Wiko product excellence, such as Wiko Highway Pure, the world's thinnest 4G smartphone," said Chief Sales Officer Wiko Mobile Indonesia, Sung Khiun in his official statement on Friday (7/8).
Furthermore Sung Khiun said opening strategy is highly relevant to modern retail segmentation Wiko products targeting the upper middle class. Later, go Sung Khiun will open more stores in the mall sort Galerigadget.com and in other cities.
"We expect the number of retail at the mall and other cities, penetration and distribution of products Wiko more evenly so that it can be enjoyed by many consumers in Indonesia," said Khiun.
On the same occasion, Janto Djojo, Chief Marketing Officer Wiko Mobile said, several strategies have been carried out by Wiko order sales and uptake of the products can meet the targets that have been set. "Within one year, Wiko is expected to enter the top five in terms of smartphone sales in Indonesia. One way to many open stores and modern retail and online sales strengthen," said Janto.
Other strategies that Wiko more closely with consumers homeland and as an effort to meet the obligations of DCL, Wiko already thinking of building a factory in Indonesia. "The plan will open a factory this year, the sooner the better. The location is still around Jabodetabek," added Chief Sales Officer Wiko Mobile Indonesia, Sung Khiun. But unfortunately, Khiun still keep the exact location of the factory Wiko Mobile. According to him, the plant purely from Wiko without third parties.
Measures and strategies are evidence that Wiko really serious work on the Indonesian market and wants to become a major player in the smartphone business.
"We are not a player hit and run, but we have a clear business vision and measurable. We have a world-class product quality, have innovation in terms of technology and design as well as a powerful resource. We have also been tested successfully in Europe and other parts of the world. Capital is that we hold so that we believe can be successful in Indonesia, "said Janto added.
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