Tuesday, September 1, 2015
Interesting Facts Acquisition Path by Kakao Talk
Indonesia also names several times referred to in the acquisition path. Here are some interesting facts about the purchase by Daum Kakao Path compiled from various sources:
Path Less Popular in the US
The path is now 5 years old, is intended as an alternative to Facebook. There are some differences, such as the number of friends is limited only 50 at the beginning of the establishment that can only connect with close friends. In addition, the display Path simpler.
Although initially had popular, Path currently less well known in his own country, the United States. In 2012, Path almost topped the list of top apps in the Apple App Store US. But the golden age it was not long.
Kakao Daum is an Internet company Daum merged with Kakao which took place last year. Its products are Kakao Talk messaging service that today more and more users.
Kakao Talk has about 160 million registered users. The country South Korea, Kakao Talk installed on 95% of smartphones in circulation. In Indonesia alone, Kakao Talk passable resonate and quite aggressive in advertising.
Indonesia So Reasons Acquisition?
According to an article in TechCrunch technology media, position Path in Indonesia are popular although it is not dominant, is the main reason of this acquisition agreement. The potential of the Indonesian market with a population of 250 million can not be ruled out.
In the past, the BlackBerry debuted here following the service BlackBerry Messenger (BBM) is dominant. But the fall of the row is pressed BlackBerry smartphone Android change the competitive landscape in messaging services.
Currently, there are no dominant messaging service in Indonesia. The average person has multiple messaging services at the same time so there pelunag for each player.
With the additional power of Path, Daum Kakao may help increase the competitiveness of Kakao Talk in Indonesia. Path itself began to focus in Indonesia, but they might think it's better to leave it to Daum Kakao based in Asia and better understand market
"Path To really grow we need more resources and greater local team that understands deeply the Southeast Asian market," said CEO of Path, Dave Morin of the reason it received bids Kakao Daum
What Will Change of Path?
Having acquired Kakao Talk, the fate Path and Path Talk? Both parties ensure almost all services in Path and Path Talk will not change.
"What does all this mean to you? Almost all the things you love about the Path and Path Talk will remain the same. Daum Kakao extensive experience in mobile innovation and a network of millions of users will ensure that services remain reliable and sustainable," wrote CEO and founder of Path, Dave Morin in the official blog Path.
Kakao Daum has also confirmed that they had no plans to integrate its services with Path or Path Talk. But maybe it will happen in the future, for example, require users to wear Path Kakao Talk.
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